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Jan 2023 – Apr 2023


Seattle, WA

Project Scope



Lead Designer

The branding for Hoste, a new local shop in Seattle, centers around creating a warm and welcoming space that fosters community. The brand's identity features warm colors and a modern font, with a secondary font that pays homage to vintage clothing brands. The logo mark and supporting graphic elements utilize a continuous line that symbolizes a thread, knitting together the local community.

As the project progresses, collateral and signage will be designed to reflect this identity, creating a cohesive and inviting atmosphere for customers. The ultimate goal is to create a space that not only showcases the shop's unique blend of vintage clothing and home goods but also becomes a gathering place for the community to connect and thrive.

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